CONCEPT
VISION Our aspirations and problems
Research context, system map, requirements, competition
Empathize The user's perspective with quali/quantitative data
Define Map key findings and build workable concepts
Ideate Generate strategies and solutions and make vision visible
CREATE & TEST
DESIGN LANGUAGE Consistency in design
INTERACTION MODELS Ensure a cohesive experience
PROTOTYPE & TEST Quickly validate our team's solution
ITERATE Every design is like a living organism, ever-changing
BUILD
FEASIBILITY Loop developers and engineers early in the process
COMMUNICATION To narrow the bridge between UX and DEV
OPEN CHANNEL Until the last question has been solved
CURRENT FAVORITE TOOLS